I just got back from roaming the streets of Paris. I plan to return tomorrow for some more windows shopping, for now that is the only kind of shopping I can afford. Sticking with the automobile theme, on French TV news they just showed the unveiling of the new Honda F1 racer in London. From what I understand is that it is getting more publicity then usual because instead of being marked by oil and alcohol brands, it’s got an image of the earth on it. This means that Honda is wiling to give up on millions of dollars in sponsorship in order to green wash us. The head of the Honda F1 team claims that by pulling off this stunt they are trying to raise awareness towards environmental issues. I think that all Honda is doing is using CSR tactics in order to make us think they whole company is more green. If Honda really wanted set an example they would have to modify the inside of the car where the real environmental threat exists.
"Climate change is probably the single biggest issue facing the global
community and F1 is not immune from it," team boss Nick Fry said in a statement
today.
The Trailor of the Honda F1 car
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