In today’s market environment companies have to invest large sums of money in order to make their products known and standout above the rest. Brands today are recognized simply by glancing at their logo, furthermore emotional and factual connotations can emerge being associated with that specific logo. These associations include vast amounts of characteristics such as reliable, fashionable, sexy, luxury, environmentally friendly, rare and many more. The way a company markets itself can determine its success or even its downfall. So does branding have enough power to make us walk into a store and buy one product over another? or is there no real power behind it.
Currently i am visiting Paris and in order to really understand the power of a brand i will visit one of the most famous streets in Europe, the Champs-Elysées . I will visit the Champs-Elysées tomorrow to search for some branding attractions that might give me something interesting to report . I will also try to include some photos of the places i will visit.
1 comment:
I think branding does have the power to get us to buy one product over another. I was thinking about the Mini Cooper yesterday, since a friend of mine just got one. That is a perfect example of successful branding. It is associated with youth, coolness and trendiness. If I had to choose between a Mini Cooper and a Fiat Punto, I would choose a Mini because it's cooler and more trendy.
By the way, great blog...
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