The two French car manufacturers Peugeot and Renault had a totally different approach and message for the thousands of visitors that day. Renault designed its showroom like a F1 racing Track. Featuring two authentic F1 racing cars together with a pit-box and a cheering crowd made up of dummies. The room also included computers, games, and gadgets. The whole idea was to convey how innovative a bit more exciting Renault has become while being associated with F1 racing. It seemed like a very attractive place for the whole family and so where the automobiles on display. The message Peugeot was displaying was equally attractive for the whole family, only its showroom and cars exhibited where all about corporate social responsibility. Everywhere you looked you everything seemed environmentally friendly. The automobiles on display not only had a very no conventional shape put ran on revolutionary fuel cells and electricity (making sure everybody visiting understood that they where the first in the country to use green technology). Both showrooms where built to attract families with its bright colors and many attractions hinting what its target audience is.
Unveiling of the Renault F1 car (note the complexity of the event and the amount of press photographers)
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