Mercedes Benz

Mercedes was all about its own product. Even though they where presenting there normal car models, its still was a big attraction. The architecture of the showroom seemed to have been designed to be consistent with the automobile. The showroom also included a merchandise store that had everything from teddy bears, to mountain bikes. It was clearly visible that the designers did not include any other attractions in the store. The message therefore was clear; the product is the main attraction, independent of everything else. It seemed that the merchandise exhibited in the store bearing the Mercedes symbol automatically inherited all the emotion associated with the car which many would say is a product of total perfection. The theme of the whole room seemed to spell out luxury, precision, and excellence. Exactly the kind of emotion Mercedes wants you to feel while watching their ads, entering their showroom and most important driving their car.

Mercedes cars have a unique reputation. They are classy, expensive, well
made, reliable, and somewhat sporting in their overall feel

(Olins, Wally)

This video displays the messages mentioned above about Mercedes conveying luxury, precision, and excellence.